Wheels celebrates 25 years of Keepping the Tri-Valley Moving
FOR IMMEDIATE RELEASE
CONTACT
Jeff Flynn, Director of Planning & Communications
Livermore Amador Valley Transit Authority (LAVTA)
(925) 455-7555
Wheels Celebrates 25 Years
of Keeping the Tri-Valley Moving
Special Rider Appreciation Promotions Mark Wheels’ 25th Anniversary
Livermore, CA – September 15, 2011 Wheels is celebrating our 25th Anniversary this year with two special rider appreciation promotions during the month of October 2011. From October 3-9, 2011, Wheels will roll back fares to 50¢, the fare when the service launched in 1986. Wheels is also encouraging all riders, past and present, to enter the “Trip Tales” story contest on the topic of “What Wheels Has Meant to Me” for a chance to win two free Raider tickets and many other prizes, courtesy of KKIQ 101.7 radio and Wheels!
“Over the past twenty-five years, Wheels has become a vital and integral part of the Tri-Valley’s transportation network, providing safe, reliable and affordable service to the thousands of residents, commuters, and visitors who use it every day,” said Dublin Councilmember Kasie Hildenbrand, Chair of the LAVTA Board of Directors. “We are thankful for the support we have received over the years from our cities, our customers and our community.”
50¢ Roll Back Fare Promotion To thank the thousands of riders who have made Wheels a regular part of their lives, Wheels will roll back fares to 50¢ from October 3-9, 2011 on fixed-route buses. The fixed-route senior/disabled fare will be 25¢ and the Dial-A-Ride fare will be $1.00.
Trip Tales Contest
Thousands of Tri-Valley residents have grown up with Wheels and have made our service a regular part of their lives. Some have fond memories of taking the bus to school, to the County Fair and many look forward to seeing their favorite bus operator every day. Passengers, past and present, are asked to send in their stories through October 28 about how Wheels has helped them over the years or an amusing anecdote that happened while they were riding Wheels. Wheels staff will select the top 25 stories in total, one for each year of operation, and prizes will be awarded weekly to five winning authors. Winning entries will be entered into the final contest for the grand prize – two Raiders tickets courtesy of KKIQ 101.7 radio! The winning stories will be published, without names or contact information, in a special publication that will be available on Wheels buses and website.
For weekly prizes and contest information, visit us online at www.wheelsbus.com, call our customer service number at 925-455-7500 or pick up information at any Tri-Valley public library.
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