There is a scent that will never be lost in time. There is a flavor that occurs more than 80 years, but continues be on the vogue! This is Chanel № 5. The perfume “Chanel № 5” is one of the best selling perfumes of all time. French government reports indicate that a bottle of perfume is sold every thirty seconds and generates sales of $100 million per year.
There is only one thing that makes this particular perfume so great and unique. This is his secret hidden in time… The legend says that the fragrance was created for Coco Chanel in 1921 by the chemist Ernest Beaux. The story of its creation is veiled in the lakes and rivers of the Arctic and its white nights. Ernest Beaux was inspired by the flavors of the Arctic, where a year earlier he was on a military mission. Previously, he was the perfumer of the Russian imperator, for whom he created quite a few flavors. So part of the technology used in these perfumes, was applied in the creation of Chanel № 5.
Coco Chanel wanted to create a new perfume, which to smell longer than all fragrances used at that time. She didn’t prefer traditional ingredients, but was searching for something completely new. And the magic was created! Unlike all the perfumes of the time, who had most often only one flower essence, the legendary № 5 was the first in the history of perfumery, which was a mixture of over 80 separate ingredients in the composition.
The top notes are of bergamot flavor, which stirs a sense of Arctic freshness. They are followed by essences of lily, ylang-ylang and jasmine. In the bottom of the aromatic blend oak moss, amber, vanilla, patchouli, and sandalwood can be found. The use of aldehydes is revolutionary for the time. These are synthesized organic compounds, carbon, oxygen and hydrogen, which give natural color and sophisticated abstract essences.
The mystery of number 5 adds new legend to the creation of the famous perfume. When the blend was developed, Ernest Beaux presented to Chanel a few bottles of fragrances, numbered 1-5 and 20-24. Coco Chanel picked out without hesitation № 5. This is not accidental. Five is the magic figure of Chanel. On May 5, 1921 she presented her designer’s collection together with her new perfume. Even today there is no better known and timeless fragrance than Chanel № 5. It is recognized as the most famous flavor of the 20th century.